Beyond the Green Team - eBook

Inside, you’ll learn:

• The importance of mission, vision, and values as they relate to sustainability

• Strategies for building a successful “green team”

• Ways to encourage internal communication and collaboration

• The problems with greenwashing—and how to avoid common mistakes

• Approaches for effective external communication and marketing

Book Reviews

"Beyond the Green Team offers practical (and pithy) help on how to make the most of these critical moments of communication and connection."

— Andrew Winston, sustainability advisor and best-selling author of Green to Gold and Net Positive

"This is an idea whose time has come. I have searched for exactly this topic so many times but couldn't find anything comprehensive and specific!"

— Vivian Melody, Director of Sustainability and Communications at the Community of the Transfiguration

"This decade sees businesses of all sizes waking up to the challenges of greening their activities and attitudes. Whether it's your first day in a sustainability role, or you're a thought leader in sustainability there is much to learn in this great book. It's packed full of tips, facts, and thoughtful guidance. Moreover, it's the perfect book if you work in senior management and you are new to business sustainability thinking. No matter how far along the journey you are, you will be scribbling down notes on how to kickstart/revive initiatives and how to pull together a strategic company-wide approach."

— Paul Foulkes-Arellano, Founder, Circuthon Consulting